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base search begins To understand how to relieve oneself value in our packaging that is relevant to our identified customer base, we mustiness orchestrate our primary research towards this group. The particular segment we found to calling for yogurt, was single women 21-35 years of age. If we are going to help bring on value through packaging in a reaping that is losing touchstone size due to increase cost of goods, we must accost this value towards are biggest purchasers. It is yogurts largest consumer that must benefit much or less from this newly create value through packaging. Primary research is our vessel to reach the best strategic purpose in creating value and over the next paragraphs we will quiz estimable what we found in our primary research of women 21-35. We could not check up on for the factor of single in our primary research because of the ad hominem nature of the question, but we did stop for age by intercommunicate if they were born a fter 1976 and forrader 1991. The questions were given at trio different locations; a college campus, a bookstore, and a restaurant. In do we polled 33 people. The questionnaire we used is on the next page. Question circularize one answer Is a 125 calorie serving is more aggregationing than a one hundred seventy calorie serving for a yogurt cup?

shot or resist Smaller pct size challenge towards me because I watch my weight? Agree or Disagree My ideal caloric intake for one bite would be 100 to 125 calories? Agree or Disagree redeem is the res! ult of a our surveyed women: Question 1. In analyzing our share variety between the two answers, we recognize at that place is a 54.43 senior high school percent of women who thought that a lower calorie target size for yogurt was more appealing. Question 2 In analyzing our percent difference between the two answers, we recognize there is a 83.52 higher percent of women who agree smaller raft sizes appeal because they tend to watch their weight....If you want to get a sound essay, order it on our website: OrderCustomPaper.com

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