Avon Products, Inc. Executive Summary

AVON PRODUCTS, INC. EXECUTIVE SUMMARY Avon Products, Inc. (Avon) is based in New York. The true engages in the manufacture and marketing of beauty and complimentary convergences earlier in North America, Latin America, Europe, and Asia Pacific. Avons products are classified into tercet product categories: knockout, Beauty Plus, and Beyond Beauty. The Beauty category consists of cosmetics, fragrances, genuflect care, and toiletries; Beauty Plus includes fashion jewelry, watches, apparel, and accessories; and Beyond Beauty comprises interior(a) products, award and decorative products, candles, and toys (Ibid). The friendship sells and markets its products through with(predicate) a combination of rule selling, marketing by nonparasitic Avon representatives, and via its consumer Web site, avon.com. Avon, the company for women, is a leading global beauty company, with over $10 billion in annual tax income. As the worlds largest direct seller, Avon markets to women in mor e(prenominal) than 100 countries through approximately 6.5 million active free lance Avon gross revenue Representatives. Avons product line includes beauty products, as nearly as fashion and home products, and features such well-recognized brand break calling as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and mark.

Current Strategy digest: topping node service compared to rivals: Avon has gained an outstanding reputation as the dress hat direct seller of beauty products. through and through the continued efforts and achievements of its Sales Representatives Avon is now known worldwide. Avons core competence has mainly been thr! ough direct selling. Avon also keeps its superior guest service in other ways of distribution such as the mesh and in the department store sales by having a timely and correct order delivery, whiz on one information exchange and sincere headmaster advice and service in department sales. Wider geographic coverage than rivals: Avons caution team decided to achieve growth in revenue by expanding its customer base...If you want to get a replete essay, order it on our website: OrderCustomPaper.com

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