How useful is social class as a variable for segmenting consumer markets? Explore

How useful is favorable score as a unsettled for segmenting consumer markets? Explore. In the early days of naval division, according to Schiffman, it was not ludicrous to check only ane segmentation measure, e.g. demographic segmentation. nowadays marketers father realized that it is to simplified to apply only one criterion for segmenting complex markets. Therefore, it is common to combine several criteria to require fat and comprehensive segmentation profiles in order to strike the intimately beneficial hind end markets for ones product. Shortly, it can be argued that geographical and demographic variables ease to locate a certain target market, whereas psycho-graphic and socio-cultural variables help describe who its members be, how they think and how they feel. Demographic is segmenting customers base on age, income, gender, etc. geographic is based on the region or country they vital in. psycho-graphic is based on their personality and socio-cultural segm entation is segmenting the market based on their subculture, religion, affable kind, family lifestyle/life-cycle (single, get married etc). Currently, we will think on the importance of segmenting the consumer markets based on their social manakin. Page 2 Almost both baseball game club has some form of a social class structure. According to Kotler, Social classes are societys relatively permanent and say divisions whose members share similar values, interest, and behaviors.

Society is mainly divided into triad major classes, velocity, Middle and Lower. But social scientists have set that society can be classified into seven social classes. The! y are the Upper Uppers, Lower Uppers, Upper Middles, Middle Class, operative Class, Upper Lower, and Lower Lowers (See Appendix I). Companies need to consider social class as a variable for segmenting the consumer markets because it is useful for them in determine their target market. It helps them in setting the different trade undulate for different target market based on their social... If you involve to get a full essay, order it on our website: OrderCustomPaper.com

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