'Brompton Bicycles\r'

'LB160 TMA01 Brompton Bicycles nether achieving The new management must move quickly to increase sales and boost profits. New managing director, forget Butler-Adams is concerned that the slow production time is helplessness to keep up with demand and is damaging stigmatize name. The company is currently going through a management and production change and is hoping to triple siding and market growth. Although Trademark patents be possessed of expired the wakeless design has copyright protection. The prominent threat from low-wage Formosan competitors, and low priced bikes could prevent future growth.Prices argon fit(p) by the cost of raw materials, brand externalise and the need to retain profit margins. Retaining the highly accomplished staff and controlling the quality of the product interchange is essential for take holding the brand image. The company’s founder, armorer Andrew Ritchie is concerned that quality may be compromised. Brompton Bicycles argon not i nterested the mass production of their bike. Their products are manufactured in their London factory by well established and highly trained staff.They ask a handful of retail shops in the USA. However, they have no intention of increasing the number of outlets to maintain the strong brand image. The company must lease a new overseas sales schema that will allow the company to meet strict demands. A new media toiln publicity drive should be implemented to bring the product to a new customer base. A cost compendium for new sponsorships for bike racing events should be evaluated that would trick out the product profile. (Words 251)\r\n'