'Company’s Marketing Strategy\r'

'Companys merchandising system MARKETING MIX FOR COMPETITIVE return: Marketing program or end is demand to achieve the familiaritys desired objectives. The quad ps of good merchandising min dodging was developed by McCarthy namely the four ps point of intersection scathe, furtherance and place. Four ps consist of numerous decisions on the min of merchandising mother fuckers to USE. International companies analogous NIVEA FOR hands moldiness decide how much to adopt their marketing strategy like Four PS to local anesthetic and transnational conditions. f numerous decisions on the potpourri of marketing tools to intention. International companies like NIVEA for custody must decide how much to adopt their marketing strategy like four PS to local and international conditions. At ne extreme are companies that riding habit a internationally sundried marketing jumble worldwide. In 1993, NIVEA for Men developed a fuller throw away of male skin fretting harvest- f ourth dimension. The producer like NIVEA FOR custody adjust the marketing mix, to each jarget market since NIVEA FOR workforce in localise its crinkle from 1993 it is well cognize about the four PS method of marketing mix.After developing four ps NIVEA FOR manpower and another(prenominal) companies are using the four ps as the pillar of marketing strategy. Marketing mix decisions must be made for influencing the trade impart as well as the last-place consumers. Arranging an bewitch combination of the marketing mix four ps reaping, monetary prise, furtherance and place companies, like NIVEA FOR custody designe plan to meet inescapably of customers. In maintaining the warlike benefit in the grobal market. NIVEA FOR MEN is doing right duty the right way executing and evaluating the marketing programs.Effective marketing mix is constitutive(a) for the success of the companies such as NIVEA FOR MEN in maintaining private-enterprise(a) advantage. point of intersectio n : Product is unity of the grievous agent of four ps a Product that freighter be offered to a market to run into a want or demand, crossing is the beta element of the marketing mix which coordinated decisions on product mines, product lines brand and packaging and labeling. In the primary stage companies like NIVEA FOR MEN is maintaining competitory advantage would be product development, the company throne get advantage by the xpansion of the product range. product may differ local and global range basis. NIVEA FOR MEN nates produce a regional version of its product such as a western european virsion and getting a combative advantage. Through product invention is a pricy strategy, the company maintaining competitory advantage by backwards and forward invention of product. Backward invention is reintroducing in the first place product forms that are well adapted to a foreign countrys needs. Forward invention is creating a new-made product to meet a need in another c ountry.There is enormous need in little developed countries for rugged cost high proteins foods. NIVEA FOR MEN can offer its consumers a one-stop shop opportunity by providing majority of the products that they are looking for in one area. The individual consumer & willing be make to purchase. If the quality of the products bought satisfied the needs and preference of the consumer in that respectfrom the NIVEA FOR MEN Will get going to consumer allegiantty and bear on the customers and repeated consumption.The development of a broader product has ranges increases the gap that individual consumers will be motivated to purchase, boost higher levels of consumption is not only expert on the part of NIVEA FOR MEN but all overly boosting its revenues and the national economy. value : Price is the very main(prenominal) element of marketing mix. Price is very exquisite issue on the behalf of the company. Price are the easiest marketing mix element to adjust product features, channels and even promotion take more time. Price also communicates to the companys intend value positioning of its product or brand.Today companies like NIVEA FOR MEN is wrestling with a number of difficult determine tasks. How o serve to aggressive price cutters How to price the akin product when it goes through different channels How to price the same product in different countries. How to price an alter product while still selling the foregoing version. How to price different component of an offering When the customer wants to make his bear choice of components. NIVEA FOR MEN concenter on product development and pricing combine with an emphasis on consumer needs is mention differentiator for NIVEA FOR MEN.IT is a major reason why in the UK brand is still the market leader in the male facial skin care market. Throughout almost of history, price were set by negotiation amidst buyers and sellers traditionally price has operated as the major epitope of buyer c hoice. Selling a product price is technical strategy of a company when NIVEA FOR MEN is going to set its price has to consider umteen factors in setting its pricing policy like pricing of objective determining demand, estimating cost analyzing competitors costs prices and offers, adopting price meted etc.Appropriate pricing and promotional techniques is a good tool o maintain and achieve competitive advantage especially it competitors do not contract the ability to offer a clear pricing hierarchy. It will often of choosing from good better and surmount among the product range. Each price will lead to a different level of demand and therefore give way a different impact on companys marketing objectives. Relation between alternative prices and the ending certain demand is captured. Demand and price are inversely related. NIVEA FOR MEN using four ps as price for determining demand.Price still remains one of the most important elements determining market there and profitability. Consumers and purchasing agents have more access to price information NIVEA FOR MAN use the customers perception of value is an important determinant of the price charged. Customers draw their own mental picture of what a product is cute and worth. NIVEA FOR MEN awares too much when using low price as a marketing tool is that the customer may feel that quality is organism differentiated. Promotion: One of the most important element of the marketing mix is promotion.Promotional tools like publicize, gross revenue promotion, habitual relations and direct marketing is an role in making marketing strategy for business operating(a) globally. NIVEA FOR MEN examine both traditional and online forms of these tools, NIVEA FOR MEN main marketing strategy to attract customers, implement its consumers wishes and needs with innovations today and its the future. This will give a strong position within the global competitive environment NIVEA FOR MENs marketing team employ research data to f orecast market trends over the next three to five years.This helped them set particularised levels for increase gross revenue growing market address improving its brand image. NIVEA FOR MEN wanted great market penetration for male skin care products. It wanted not just a great share of the existing market it wanted to overstate that market, It wanted more men buying skin care products. It also aimed to sell more skincare products to women, for this aspire NIVEA FOR MEN strengthen its promotion strategy. Global companies that use a large number of ad agencies turn up in different countries and serving different divisions have suffered from uncoordinated advertising and image diffusion.NIVEA FOR MEN in a flash use only a few agencies or even one that can supply global advertising, public relations, sales promotion and web consulting. The result is integrated and more effective marketing communication theory and much lower total communication cost. The media contriver of NIV EA FOR MEN has to know the capacity of the major media types and select the media which is favor fit to the company. Major media types NIVEA FOR MEN to retain the loyal customer are likely newspapers TV direct mail Radio magazines internet. Beside these sales promotion allow in display center international trade unclouded country trade fair.This is the way to expanding product market. In maintaining competitive advantage NIVEA FOR MEN developing the promotion system. They use media for their product well known and product quality TV Advertising made stack aware and press provide more particular proposition about the product. Another way of promotion is sales promotion is a key ingredient in marketing campaigns, consists of diverse collections of incentive tool, mostly swindle term designed to bring greater purchase of particulars products or services by consumers where as advertising offers a reason to buy. Sale promotion offers an incentive to bye.Sale promotion includes *Sa mples, coupons cash refund offers, price off, premiums prices, unload trails warranties. NIVEA sought to build on and develop the admission it had used in the part Since 2000 there has been a greater emphasis on consumer needs and increasing use to experimental marketing is about good-natured consumers through two way communications that begin brand personalities to life and add value to the prat audience. Place : Another key marketing tools is place, where the company undertakes to make the product accessible and available to grade market.At the very beginning NIVEA strategy its expanded its business activities in all around the world. NIVEA has build a strong marketing channel through which it can meet customer needs economically and conveniently. NIVEA whole kit and caboodle internationally with the local distributors who lave local knowledge, present in them and set up performance goals to which they can agree. NIVEA has expanded its marketing channel for some views. The se are as follows To gather information about authorization and current customer Persuasive communications to stimulate purchasingTo assume the risks corrected with carrying out channel work. For the in series(p) storage and movement of physical products. Many times NIVEA evaluate intermediaries performance against such standards as sales quota attainment, average inventory levels, customer delivery time treatment of damage and lost goods, to achieve the competitive advantage NIVEA has given an attention to the sub-urban area is its operating places in the globalization age NIVEA wants to satisfy either customers receiving its service.Conclusion : The marketing plan is a cycle that begins and ends with evaluation. the final stage in the marketing plan is to assess the outcomes of the marketing activities against the original objective and targets. Marketing mix of four ps is an important for marketing decision. This strategy has ability to plan its market strategy will in terms of maintaining good consumers relations effective use of advertising by capitalizing on its swear brand image.The male consumer and increasing of the product skincare for men consumers are loyal to the products which are able to carry brand value and satisfied the consumers needs and demands. NIVEA FOR MEN adopted a range of key performance indicators to assess the success of the NIVEA FOR MEN re launch in the UK it looked at market share, overall sales brand image ratings, product innovation. By using proper marketing strategy four ps the companies like NIVEA FOR MEN met its overall target in local and international market.\r\n'