Strategy for Tablet Development Research Paper Example | Topics and Well Written Essays - 1500 words

Strategy for Tablet Development - Research Paper Example In order to bring a revolution in the existing business practices of the company, it is important that a new pricing strategy is devised that is based on the strategic objectives of each product individually. Furthermore, the decisions for the allocation of funds for the Research & Development (R&D) of each product should be taken individually and on annual basis to achieve the desired objectives of the product and the company. 1.1 Aim The aim of this report is to compare the previous two new pricing and R&D allocation strategies for the core products X5, X6 and X7 using CVP analysis and calculator and analyse their results. 1.2 Objectives To analyse the subsequent performance and life cycles of each product due to the difference in the decisions. To compare the new pricing decisions and R&D budget allocation strategy for each core product, namely: X5, X6 and X7 taken in 4 years (i.e. from 2012-2015). To provide rationale of the results proposed strategy with theoretical support. 2 A nalysis of Pricing and R&D Allocation Strategy Used in Phase 3 Due to the use of CVP calculator, in the year 2012, the price of the product X5 was $263 and experienced a growth of